One of the biggest mistakes most companies make is that they try to become generalists. Generalists meets the needs of broad audiences and tries to offer too many products and services that tend to come up a little short in meeting customers needs.
Specialists on the other hand are focused experts. They focus on mastering a few core products and services that meet the needs of a niche customer base. This niche focus allows the specialist to solve painful problems and meet the needs of their customers in ways that generalist companies will never be able to meet.
There are so many different industries that need a variety of different cyber security solutions. This can make it complicated and confusing for any business to know what cyber security solution they really need. On top of the complex nature of cyber security, the costs can be intimidating for any business owner looking to implement cyber security solutions. A cyber security firm or consultant would do well with picking a specific niche market. That way, they can become experts in the field and deliver innovative and effective cyber security solutions that will better serve their customers needs.
Pick an industry that you would like to serve, and become the specialist that is highly demanded.