In this article we will cover some basics on the key differences in SaaS B2B and B2C business models. These differences will largely affect the service delivery and how a company should approach its marketing. As you already know, B2B sells to other companies, and B2C sells to individual consumers. Some examples of SaaS B2B […]

  What is Content Marketing? Content marketing is a marketing method that focuses on creating and distributing valuable content to attract and retain a clearly defined audience. It’s about getting the right information to the right audience. Good content marketing provides relevant and useful content that people would want to seek out and consume. Different […]

I watched a great video on Valuetainment that broke down three important parts to a sales system. Let me break down the video and what it discusses. In the world of business, sales is very important. It is the first thing you should focus on doing when you are starting out with your business. Sales […]

One of the biggest mistakes most companies make is that they try to become generalists. Generalists meets the needs of broad audiences and tries to offer too many products and services that tend to come up a little short in meeting customers needs. Specialists on the other hand are focused experts. They focus on mastering […]